"In a world of [surveillance and advertising algorithms], without avenues of escape, the agency implied in the work of anticipation is gradually submerged into a new kind of automaticity – a lived experience of pure stimulus-response. Conformity is no longer a 20th century-style act of submission to the mass or group, no loss of self to the collective produced by fear or compulsion, no psychological craving for acceptance and belonging. Conformity now disappears into the mechanical order of things and bodies, not as action but as result, not cause but effect. Each one of us may follow a distinct path, but that path is already shaped by the financial and, or, ideological interests that imbue [surveillance] and invade every aspect of ‘one’s own’ life."